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Featured Pixel Articles

Digital Imaging Explained
Digital Imaging is a process where an electronic photograph, scanned document, or image is converted into a series of electronic dots called pixels. Pixels is an acronym for "picture elements". After the image is converted, or ...

Four No-Name Multimedia Applications That Work Better Than Famous Brands
If you think that Adobe, Ulead or Corel make be best multimedia products, think again. There are dozens of innovative indies who develop excellent software for images and video and don't charge you for the brand name. A4 DVD Shrinker ...

The hottest new advertising craze to hit the Internet - Pixel Ads
Every website needs traffic in order to generate business. Without traffic, your product will never be seen by the general public and your Internet Business is doomed for failure. I generate traffic to my website through traditional ...





7 Reasons Your Small Business Needs a Website
 



Still not convinced a web site would benefit your small business? Here are 7 reasons to start building your internet presence.





1. Plenty of space

It can be hard to choose what to say in your limited-space print ads. One benefit of having a web site is that you have enough space to market all your services, announce events, display product photos, show maps and directions, list staff education and credentials, post client testimonials and industry awards--anything you feel will help potential customers make an informed decision.





2. Available 24/7

Another web site advantage is that it's available even when your business is closed or no one is available to answer your phone. You can encourage callers who've missed you to visit your web site for more information while they wait for your return call.





3. Easy to update

Printed material, while still very necessary, can be expensive and troublesome to keep updated. With a web site you can easily let the public know of changes to your hours of operation, product or service offerings, business address or phone number, staff, etc.





4. Adds credibility

One of the best benefits of a having a web site: a well-thought-out, professionally designed web site can add credibility to your small business--no matter how young or small your business is. A web site can also convey a sense of stability--especially important if your small business operates without a storefront; potential customers will feel

reassured that they could contact you if they lost your information.





5. Great word-of-mouth marketing

Another great reason for a web site (that is often overlooked!) is that's it's easy for someone to share your web site address with a friend in an email, a phone conversation or a meeting where none of your brochures or business cards are available.





6. Adds value

Your web site can become a valuable resource to potential and current customers. Post information on how to care for products you sell, referrals to related services, interesting facts, how-to's, tips, trends, mistakes to avoid or a glossary of industry terms.





7. Stay ahead of or keep up with competition

People use the internet to research everything from furniture to limousine service to preschools. If your competitor has a web site listed in their print ad and you don't, those online savvy people may check out your competitor's offerings first. That's especially true if you advertise in online "Yellow-Page"-style directories and don't have a web site. Hello! Your target customer is already online! If your competitor is just a click away, who do you think will get the first opportunity to serve that customer?



About the author:

Keita Del Valle is the owner of Crafty Pixel, a Southern California web design company located in Corona, CA. For more web site design news, articles and the Hollaback blog, visit www.craftypixel.com.

Written by: Keita Del Valle



Pixel News



Power to the Pixel announces four major prizes to champion cross-media talent
Media Update
Four major prizes to celebrate the best in international cross-media production will be awarded at The Pixel Market 2012 in London in October, Power to the Pixel (PttP) has announced. The ARTE Pixel Pitch Prize, a generous award of £6 000 (sponsored by ...
Power to the Pixel announces new prizesScreen International

all 2 news articles »

Bigger, Better Pixels Make Video a Whole New Game
Internet Video Magazine (press release)
Big pixel piles are needed to make your entertainment. You may not recall the stir when Waterworld was introduced back in 1995. Every trade show booth, every big new TV set showed the movie so you could see the sharp definition and shadows of the water ...

and more »

Pixel Qi's Mary Lou Jepsen focused on the screen
San Francisco Chronicle
Since then, Jepsen has moved on to start San Bruno's Pixel Qi, building screens for cell phones, tablets and other gadgets that require less power than traditional ones. Backed by 3M, Pixel Qi technology can be found in Android tablets, netbooks and ...


Extreme close-up of LCD pixels is mesmerizing, educational
msnbc.com
Some have different numbers of red, green, and blue sub-pixels that make up each whole pixel. And the sub-pixels might have a different shape, or be packed more loosely or densely. If you have a microscope or macro lens sitting around the house, ...


Pixel Power Partner With Engineer Service For Eastern Europe
4RFV
Pixel Power, the innovative supplier of broadcast playout solutions with integrated graphics, has today announced that it has signed a deal with specialist broadcast reseller and systems integrator Engineer Service to strengthen its ability to serve ...