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  • SEnuke Complete Marketing Software Follow your passion - Do What You Love "Every calling is great when greatly pursued," said Oliver Wendell Holmes. Ever wonder why your job is still leaving you just above broke? Ever wonder why you work hard, yet seem to get nowhere? The answer may not be in how much you make, or how prestigious or glamorous your job is. The answer may be that it is not your passion. While this concept may strike you as new and amusing, it has been known as the secret behind the success of thousands of people who have seemingly overcome all odds and risen from just above broke to making millions. The secret is not to chase after the money, the secret if to chase after your dreams and passions and the money will follow. Want to work from home but have no idea how to get started? First find out what you can passionately do from home that would drive you out of bed in the morning with excitement to get it done. Don't worry about if there is a market out there for it. Don't worry about if people will buy it. The truth is people follow people, not product. Be passionate about your product or service and people will want to come to you. Already work from home but need help attaining your goals?

    If you already work from home, but find it hard to actually get work done, or find that you just can’t seem to find people willing to fork over their hard earned money for what you have to offer? The answer may not be just the product or service. The answer to attaining your goals of a successful business has to do with your drive. First ask yourself if this is something you are truly passionate about. Or are you doing this hoping to make it big? Fame follows passion. “This above all - to thine own self be true...” (Shakespeare). You need to be true to yourself. If you really are passionate about what you do, then it will show. Your will have an amazing business and you will be aglow with what you are doing. If you find it hard to be passionate about anything, then you must look within. Is it because you don’t like what you are doing? Or do you just have a dispassionate nature? Started a business but are not sure what to do next?

    There is a saying that goes something like “fake it till you make it.” Can you pretend that passion is there? If you wake up every day and tell yourself that you love what you are doing, and all day long reiterate that in your mind, it will become true. If you work on the drive and the passion, the rest will come. Once you have those you just need to focus on getting the word out. There have been some very successful businesses who, because of the passion invested in them, have become top income earners without investing one cent towards advertising. Go ahead and advertise, build up a nice, but inexpensive website. But your real advertising will come from the passion you inspire in your customers. Word of mouth is a very powerful tool! Want to continue to increase and maintain your success level? You must continue that passion. If you find a product or service you are already passionate about you will have half your work completed towards being successful. That passion will prove to be what makes you successful and the lack of it will prove to be your downfall. The only way to achieve success in any society is to use your passion for what you are doing to be the driving force for your success. So first find something you can passionately believe in, work at it passionately, and work hard. Your passion and tranquility in your product or service will prove to be your greatest asset. Then you just need to figure out how to get others to be passionate about it too. And that is why you have come to my website, so I can help you achieve the kind of passion that inspires others. Joseph Campbell says it well: "Your whole physical being knows that this [following your passion] is the way to be alive in this world and the way to give to the world the very best that you have to offer. There is a track just waiting there for each of us, and once on it, doors will open that were not open before and would not open for anyone else." BigCityAdvertising.com








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    Featured Article

    12- COPYWRITING TIPS TO MAKE YOUR ADVERTISING MORE PROFITABLE...


    © Copyright 2004 Thom Reece All Rights Reserved

    Year after year people make the same mistakes in
    direct-response copy and advertising. You can avoid
    the most common and costly blunders by following these
    proven tips...

    1. WRITE IN DIRECT-RESPONSE LANGUAGE:


    • Use short paragraphs and short words. This article
      has 68% short words-five letters or less. Strive for
      at least 65%-75%. Never go under 50% unless you are
      writing to Ph.D's.

    • Make your sentences and paragraphs flow like a breeze.

    • Ignore good grammar when you have a good reason.

    • Keep the bucket brigade going: Start paragraphs with
      And, But, So you see, However...

    • Use the freshest concepts and the most colorful language you can without disturbing the flow.

    • Use hot words: free, profit, new, now, secret, easy, save, guarantee, today... and the hottest word of all: YOU!

    • Use bullets... lots of them.

    2. WRITE LOTS OF HEADLINES.

    Always think up dozens of alternative headlines. Put your strongest benefits in them and test your best alternatives. When writing headlines for web sites make sure they include key search words and phrases along with the benefits.

    3. DROP THE WARM-UPS...

    You'll destroy your entire letter/ad by starting off, "As a homeowner, you know how maintenace costs are climbing every day...". Take your first draft and try cutting out the first two to three paragraphs... you'll usually find the real "meat" starts to appear in your copy
    after you have started to "warm-up" to the writing.

    4. STAND OUT.

    Separate yourself from the competition as clearly as you can. Discover, isolate, and dramatize all the reasons for doing business wity you...today..., instead of your competitor. Build your entire package or ad around these reasons (benefits).

    5. SELL BENEFITS, NOT FEATURES.

    Readers don't buy products or features of products. They buy the benefits-of-use of the product or features. Be humble enough to realize that a buyer will not give you one red cent for any product or feature until you convert the features into benefits-of-use.

    6. LEARN TO GIVE.

    Most advertisers and charities think of direct response strictly as a device to "get". Unfortunately, most readers also want to get. So, to succeed, you must adopt a "give" attitude... beyond what

    you offer in the product or service. Give them something immediately in your ad, your letter, your web page. Give them news, business tips, interesting stories, resources, freebies, special deals.

    7. USE TESTIMONIALS.

    They're proof that you're as good as you say you are, and that you'll do what you say will do. Like...

    "I increased profits by $100,000 last year using your services..."

    Joe Smith, President, Smith Corporation

    The more specific the testimonial the more power it has. Give full attributions whenever possible. Testimonials give you believability and credibility. You can't do successful direct-response without these two essential factors.

    8. OFFER A MONEY-BACK GUARANTEE.

    Whatever you are selling, make sure you offer a money-back guarantee. It's a critical factor in getting someone to send in their monty to someone they don't know or maybe never heard of.

    9. CREDIT CARDS, TOLL FREE NUMBERS.

    Credit card purchases and toll-free "800" numbers can increase your response by as much as 50% to 400%. If you're on the web make sure you opt for secure on-line transmission (SSL) of credit card orders... or allow other means for your customer to provide their credit information to you.

    10. ASK FOR ACTION.

    It's amazing how often otherwise good copy never gets around to asking for the order. If you don't ask for action... you won't get any.

    11. BUDGET YOUR TIME.

    Devote about one third of your writing time to the lead elements, headline, subheads, teasers, opening paragraphs.

    12. KEEP CURRENT.

    Direct-response is more scientific than other types of advertising. Like any fast-moving science, it has it's discoveries daily. This is especially true of writing for the Internet/World Wide Web. Subscribe to industry trade journals such as Target Marketing, DM News, Direct, and other relevant publications.

    About the Author

    Thom Reece is the CEO and Senior Consultant for On-Line Marketing Group... His website... On-Line Marketing Resource Center ...( www.e-comprofits.com ) is
    visited by thousands of internet marketers daily. Thom can be reached at: 808-929-7377, Fax: 808-929-8711, or by email at: thom@e-comprofits.com



    Written by: Thom Reece





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